Public debates often frame science as facing a deepening crisis of confidence, prompting urgent calls for better communication. This talk adopts a more measured perspective, suggesting that while challenges to trust and credibility remain important, they are frequently overstated and poorly understood. The presentation introduces core ideas from science communication research, including the limitations of information‐focused approaches and the value of moving beyond assumptions that public skepticism is simply a knowledge problem. It emphasizes engagement and meeting publics in the mediated spaces they already inhabit, and concludes by highlighting one alternative communication approach, the use of humor, as a way to spark interest and openness toward science among diverse audiences. Overall, the presentation reflects on how communication strategies can be more responsive, engaging, and effective.